There are plenty of places to get more information. This isn’t one of them.
Wayne isn’t approaching this from theory. He’s lived it, leading through pressure, succession, and the kind of responsibility that shapes a life over time.
Services
Wayne works with a select group of leaders each year — in conversation, in small groups, and at the ranch. The format depends on your season.
“I help leaders shift into the gear
their next season requires.”
This is for leaders who:
It’s for leaders who are ready to engage their life more intentionally and are willing to be honest about what that requires.
This is not motivational coaching. There are no quick fixes. Wayne has spent decades leading through growth, pressure, and transition — and navigating his own gear shifts. Now he works with leaders through structured conversation and reflection to help them stop coasting and start shifting.
There are plenty of places to get more information. This isn’t one of them.
Wayne isn’t approaching this from theory. He’s lived it, leading through pressure, succession, and the kind of responsibility that shapes a life over time.
This is slower. More honest. More focused.
It’s not about consuming ideas. It’s about confronting what’s true and deciding what to do about it.
You have been in the same gear long enough to feel it. This call is not a sales pitch. It is a conversation about where you actually are, what has you stuck, and whether the Grab Another Gear™ framework is the right next move. Wayne talks with every prospective client personally before anything begins.
Book Your Explorer 30 — FreeMost leaders know something is off before they can name it. The LCI℠ is a deep diagnostic for the leader at a crossroads — someone who has been performing but senses they are drifting, or someone facing a transition they did not plan for. Wayne uses the full LCI℠ framework to identify where you are in the Settler-Pioneer cycle, what gear you are stuck in, and what the next intentional shift looks like. Includes a written debrief and a 30-day follow-up call.
Apply for the LCIThis is for the leader who is done managing the drift. Wayne’s signature engagement is built around the 5-Course, 24-Lap curriculum from Grab Another Gear™. Sessions every two to three weeks. Between sessions, clients work through the curriculum inside The Gear Order portal — submitting worksheets, tracking their position in the cycle, and carrying one small shift into every week. This is not motivation. It is the work. By the end, you know exactly what gear you are in, why you are there, and what you are handing forward.
Apply for Next-Gear CoachingFor founders, family business leaders, pastors, and CEOs navigating the most consequential leadership moment of their career — the handoff. Whether that is ownership transition, leadership succession, or organizational legacy, Wayne combines the Grab Another Gear™ framework with succession-specific advisory work. Built around the Settler-Pioneer cycle applied to organizational transition. The question underneath every succession conversation is the same one underneath every coaching conversation: what are you handing forward, and is it worth carrying?
Start the ConversationEight to twelve leaders. Wayne’s ranch in Montana. Two to three days built around the Rally Cry course — disrupting the drift, naming the gear, and leaving with a clear next move. This is not a retreat. There is no spa. There is a fire, honest conversation, and the kind of clarity that only comes when you get out of your normal environment and into something that demands your full attention. Dates announced seasonally.
Join the WaitlistSome leaders need a trusted voice in the room, not a recurring appointment. Grab Another Gear™ SHIFT℠ is ongoing access to Wayne for leaders who have completed a coaching engagement and want continued presence. Text, voice memo, and 60-minute video calls as the situation demands. Wayne stays current on your situation and responds within 24 hours. This is not a product. It is a relationship.
Ask About SHIFTSome leaders need a trusted voice in the room, not a recurring appointment. Grab Another Gear™ On-Call℠ is ongoing access to Wayne for leaders who have completed a coaching engagement and want continued presence. 20-minute to 60-minute calls as the situation demands. Wayne stays current on your situation and responds within 24 hours. This is not a product. It is a relationship.
Ask About On-CallSome founders don’t need a business coach. They need someone who will make sure the person building the business is actually ready to build it. Grab Another Gear™ Pioneer Launch℠ is a six-month guided journey through the identity and conviction work that most founders skip — and pay for later. Six monthly video sessions built around the book, the frameworks, and the hard questions. Wayne reads your situation, assigns the work, and stays in the conversation between calls. You lean into your Rally Cry to the pioneering, forming, and then the storming phase knowing who you are, what you believe, and who’s in your pit crew. This is not a startup course. It is a foundation.
Ask About Pioneer Launch